Test Screenings
Test screenings are used to ensure a film or a TV programme/
series reaches or surpasses the potential, they are basically when members of
the general public are invited to view a small preview of the show before the
official release, and this enables the film producers to get an idea of the
viewer’s opinions and make improvements to the programme/film to make it
better. After the preview has been shown the audience are given a questionnaire
style sheet about the film which they are able to state possible improvements
that could well be made etc. Changes after test screenings are usually quite
major and influential ones, regular changes are often length of the film,
endings or even a change of title.
The image below is an example of a questionnaire, as you can see it is quite a
detailed information sheet that has various styles of questions, such as
multiple choice and normal questions where you can have a specific opinion
instead of being limited to only 4 or 5 answers.
One report that came out recently related to
Test Screenings was about Batman: The Dark Knight Rises, after a test screening
had been shown the director was almost forced to re-edit the audio as a lot of
the viewers struggled to hear and understand what the villain ‘Bane’ was
saying.
Overall, test screenings are very important in my opinion as they
can have a massive impact on the end product, and they are extremely helpful to
the producers of the film or programme as they are able to get a clear
indication in to what the audience like and dislike.
Test Screenings
Test screenings are used to ensure a film or a TV programme/
series reaches or surpasses the potential, they are basically when members of
the general public are invited to view a small preview of the show before the
official release, and this enables the film producers to get an idea of the
viewer’s opinions and make improvements to the programme/film to make it
better. After the preview has been shown the audience are given a questionnaire
style sheet about the film which they are able to state possible improvements
that could well be made etc. Changes after test screenings are usually quite
major and influential ones, regular changes are often length of the film,
endings or even a change of title.
The image below is an example of a questionnaire, as you can see it is quite a detailed information sheet that has various styles of questions, such as multiple choice and normal questions where you can have a specific opinion instead of being limited to only 4 or 5 answers.
One report that came out recently related to
Test Screenings was about Batman: The Dark Knight Rises, after a test screening
had been shown the director was almost forced to re-edit the audio as a lot of
the viewers struggled to hear and understand what the villain ‘Bane’ was
saying.
Overall, test screenings are very important in my opinion as they
can have a massive impact on the end product, and they are extremely helpful to
the producers of the film or programme as they are able to get a clear
indication in to what the audience like and dislike.
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